While tirelessly scouring the internet late at night trying to solve the mystery of the relationship between painting and burgers. Wolfgang Burger Researcher - Greg, came upon this eloquent explanation:
"The single biggest mistake any customer can make with a service business is to price shop. This isn't a TV where you can compare exact model numbers, it's a service and comparing paint should be done like hamburgers, not TV's. When you go to a top end restaurant you don't expect $1 burgers do you? Same goes with painters, do you want McDonalds or a nice place that cooks up field graze sirloin, both burgers right? Huge difference though. So, if you were shopping bids and both burgers were $5, one would be a rip off and one a great deal. Same goes for any service. The cheap ones actually might be more overpriced than your mid level guys."
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